In the dynamic landscape of business and technology, the role of marketing managers has always been pivotal. These professionals are tasked with understanding consumer behavior, shaping brand identities, and driving revenue through strategic campaigns. However, the rise of artificial intelligence (AI) has introduced a new player into the field, promising to revolutionize marketing practices and potentially reshape the role of human managers

Marketing, once primarily focused on traditional media such as print, radio, and television, has now expanded into the digital realm. The advent of the internet and social media platforms has revolutionized how brands connect with consumers

A Marketing strategy is a comprehensive plan outlining an organization’s approach to promoting its products or services.